Lately all I have been thinking about is Social and its application for businesses when it comes to customer relationship management. In the coming days I am going to be focused on writing about Social CRM and the business context. I will stay away from products because I first and foremost believe that this is about altering the strategy for engagement with the customer (the social customer) and tools/products will come after that. A rushed implementation without a coherent social strategy…
@work: strategist, architect, product manager at Microsoft. Occupied by thinking about the Social networking phenomenon and its applications in business.
@home: father, husband, friend, snowboarder, football (soccer) lover, Barca fan, Sounders supporter, foodie, traveler. Out to get unique life enriching experiences.
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@home: father, husband, friend, snowboarder, football (soccer) lover, Barca fan, Sounders supporter, foodie, traveler. Out to get unique life enriching experiences.
projects Ask me Submit