Lately all I have been thinking about is Social and its application for businesses when it comes to customer relationship management. In the coming days I am going to be focused on writing about Social CRM and the business context. I will stay away from products because I first and foremost believe that this is about altering the strategy for engagement with the customer (the social customer) and tools/products will come after that. A rushed implementation without a coherent social strategy will undoubtedly result in a high probability of failure.

Now to start thinking of some topics ;)